Creator Sourcing
Balancing exclusivity with a creator's existing partnerships
Scope creator exclusivity around real category conflicts while accounting for existing campaigns, content rights and fair terms.
Archive
October 2026
Campaign Strategy
Building an influencer ambassador programme
Plan an Australian influencer ambassador programme with clear objectives, creator terms, content rights, disclosure and renewal decisions.
Campaign Strategy
Choosing ambassadors after a one-off campaign
Use a completed creator campaign to assess fit, delivery, audience response and willingness before offering an ambassador term.
Results Measurement
Deciding when an ambassador partnership should end
Decide whether to renew or end a creator ambassador arrangement, and close out work, payment and content permissions clearly.
Brief Writing
Planning ambassador deliverables across a quarter
Create a quarterly ambassador plan with distinct content purposes, dated deliverables, review steps, payment and reuse permissions.