About us
Influencer Marketlab
Budgets, briefs and measurement for Australian influencer campaigns.
Influencer Marketlab covers campaign strategy, creator sourcing, fees and measurement for brand and agency marketers running influencer programs in Australia.
What we cover
Influencer Marketlab reports on influencer marketing strategy and campaign operations. Coverage is organised into 4 sections: Brief Writing, Campaign Strategy, Creator Sourcing, Results Measurement. So far 5 articles have been published. It is written for brand marketers and agency influencer managers.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Follow along
Every article appears in the RSS feed. That is the simplest way to follow the publication, without an account and without a newsletter.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.