Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Influencer Marketlab.
Strategy Desk
Campaign strategy and brand fit
Covers how brands set objectives, choose creators and structure influencer campaigns.
Campaign Desk
Booking, briefs and delivery
Follows campaigns from contracting and briefing through to content delivery and operations.
Measurement Desk
Budgets, fees and reporting
Works on campaign budgets, creator fees and reporting for brand and finance teams.