Creator Sourcing
Balancing exclusivity with a creator's existing partnerships
Scope creator exclusivity around real category conflicts while accounting for existing campaigns, content rights and fair terms.
Desk
Strategy Desk
Covers how brands set objectives, choose creators and structure influencer campaigns.
Campaign Strategy
Building an influencer ambassador programme
Plan an Australian influencer ambassador programme with clear objectives, creator terms, content rights, disclosure and renewal decisions.
Campaign Strategy
Choosing ambassadors after a one-off campaign
Use a completed creator campaign to assess fit, delivery, audience response and willingness before offering an ambassador term.